Hello reader! You are reading a blog about HR written by Heli Toivonen. If you are interested in stuff such as recruitment, employer branding, social media and HR technology with focus on Finland, just keep on reading..
If you are a digital immigrant, you should read the speech about digital revolution by Rubert Murdoch, which he held to the American Society of Newspaper Editors in 2005. Here are a few quotations from his speech:
Like many of you in this room, I’m a digital immigrant. I wasn’t weaned on the web, nor coddled on a computer.
What is happening is, in short, a revolution in the way young people are accessing news. They don’t want to rely on the morning paper for their up-to-date information. They don’t want to rely on a god-like figure from above to tell them what’s important.
Instead, they want their news on demand, when it works for them.
They want control over their media, instead of being controlled by it.
They want to question, to probe, to offer a different angle.
In short, we have to answer this fundamental question: what do we – a bunch of digital immigrants — need to do to be relevant to the digital natives?
Probably, just watch our teenage kids.
What do they want to know, and where will they go to get it?
They want news on demand, continuously updated. They want a point of view about not just what happened, but why it happened.
The digital native doesn’t send a letter to the editor anymore. She goes online, and starts a blog.
We may never become true digital natives, but we can and must begin to assimilate to their culture and way of thinking.
PS. If you don’t know what a digital immigrant means, google for it :-)
