Hello reader! You are reading a blog about HR written by Heli Toivonen. If you are interested in stuff such as recruitment, employer branding, social media and HR technology with focus on Finland, just keep on reading..
As soon as you have understood the importance of social revolution, you need to start rethinking your recruitment and employer branding strategies on the web (in case you haven’t done that yet). What would I do in HR if I got the task to build a presence for a company in online networks? I could think of the following steps:
- Create an account for the company in Facebook, Twitter and LinkedIn.
- Start gathering friends and followers. I would start with the existing employees and candidates and, with help of them, start spreading the word to other target groups.
- Link the Facebook, Twitter and LinkedIn profiles to the company web page.
- Post and tweet interesting job opportunities, promotions and news about the company regularly.
- Screen potential candidates in social networks.
- Follow what is written about the company on the internet and react to the feedback.
- Observe what the competitors and other companies are doing.
- Stay updated about changes and new social networks in web 2.0.
If you are not familiar with the web 2.0 environment and you don’t have a digital native in your team, why don’t you hire an intern who is more than happy to spend his/her working days in social networks and get paid for that?
