Jobvite has listed 4 main reasons why social recruitment makes sense for companies in times of the digital revolution:
- Because more and more people network online
- Because people build their opinion based on the information they get in social networks
- Because you can easily get connected with passive candidates
- Because recruitment through social media is less expensive than through traditional channel.
You can read the complete article here.
Jobvite also conducted a survey on the usage of social recruitment in the U.S.. The survey results showed that already 80 % of the companies are using or are planning to use social networks in recruitment. LinkedIn is clearly number one (95 %), followed by Facebook (59 %) and Twitter (42 %) when sourcing candidates on online networks.
It is obvious that the survey does not reflect the current situation in Europe but it clearly shows where the trend is going.

